Sanita Consumer Products

A fast-growing FMCG manufacturer outpaced their financial systems. We implemented cloud accounting and strategic tax planning that transformed their operations.

Growth was outpacing their ability to track it

Sanita Consumer Products had a good problem: they were growing fast. Revenue had doubled in two years, their product lines had expanded, and they'd opened new distribution channels across Ghana.

But their financial systems hadn't kept pace. The finance team was drowning in spreadsheets, month-end close was taking three weeks, and nobody could get a straight answer about profitability by product line. Tax compliance was reactive, not proactive.

Month-end close taking 15+ business days
No visibility into product-line profitability
Manual processes causing frequent errors
Tax planning happening after the fact, costing money
Finance team working weekends to meet deadlines

Systems that scale with the business

We didn't just migrate Sanita to cloud accounting. We rebuilt their entire financial workflow to support their growth trajectory. Here's how we approached it:

Financial Systems Audit

We mapped every process, identified bottlenecks, and documented where time was being lost. The biggest culprit: manual data entry between disconnected systems.

Xero Implementation

We configured Xero with a custom chart of accounts designed for FMCG businesses, complete with tracking categories for product lines, distribution channels, and regions.

Automated Bank Feeds

Connected all bank accounts with automatic transaction imports and smart reconciliation rules that learn from your team's categorization patterns.

Tax Position Review

We analyzed three years of tax returns, identified missed deductions, and implemented proactive tax planning tied to their growth strategy.

Team Training

Comprehensive training for the finance team, with ongoing support. We didn't just hand over a system; we made sure they could use it confidently.

From chaos to clarity in 90 days

Within three months, Sanita's finance function was transformed. But don't take our word for it. Here are the numbers:

40% Faster Month-End Close

From 15 days down to 9 days, with potential to go faster

GHS 180K Annual Tax Savings

Through proper deduction capture and proactive planning

100% On-Time Filings

No missed deadlines, no penalties, no stress

The transformation has been remarkable. We went from dreading month-end to actually having time to analyze our numbers and make strategic decisions. Akonu didn't just fix our accounting; they gave us visibility we'd never had before.

Emmanuel Owusu Finance Director, Sanita Consumer Products

Ready for your transformation?

Let's Discuss Your Business

If Sanita's challenges sound familiar, we should talk. Book a free consultation and let's explore what's possible for your business.

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